ZKD Updates: Live, Learn + Save 20% in Store!

During the early stages of lock down in March, I moved back to my home studio to help curb the spread of COVID-19.

It was a practical decision, but it worked out so well, I’m moving out of my shop space next Monday.

It was a great experience and I learned a lot about my creative process. It only makes sense to let you enjoy some perks too, right? Starting Wednesday, all of my jewelry at Studio Hertzberg will be 20% off!

Zurina Ketola Designs Howlite Necklace and Alta Gracia Berlin Sparkle T-shirt.
Threaded Howlite Necklace feat. Alta Gracia Berlin Sparkle T-Shirt

Live + Learn

Not only was it an enlightening creative experience, I also had a lot of fun. I’ve always loved being around other creatives, and it was amazing to make connections with such talented female designers from all over the world. As much as I enjoyed my time making new friends, I eventually realized that having this particular studio space set up didn’t fit with my personal creative process. I have always been something of a night owl when it comes to my creativity, which means inspirations strikes at the end of the day and often rolls into those late night hours. 

Perfectly suited for a home studio, but an outside studio?

Not so much.

My late night energy has always been a driving force in my life, but I figured it was nothing a little planning couldn’t fix. Most people that know me would say I’m super organized, so I figured in theory there was no reason writing down ideas and making notes and sketches wouldn’t work.

As it turns out, it became pretty clear after a few months that this wouldn’t do in practice. When an idea hit, I couldn’t just get to work. I would have to sit on it until I went in the next day. Sometimes more. It made me realize how fleeting my ideas could be if I don’t get to work on them right away. It was as if they were smoke. The longer I waited, the more they seemed to dissolve in thin air, and I found that waiting diminished my creative momentum. When I would finally get into the studio, the process wouldn’t flow as easily.
I’ve never tried to manage or control my creativity before, but knowing that this wasn’t going to foster my work was an essential personal lesson that made me understand and respect my own process so much more than I ever had in the past. The last year highlighted what worked and what didn’t, and gave me a better idea of how to move forward. When it comes to my creativity, it’s best to do what feels right. Even if it goes against the grain.

Instead of questioning my inspiration and keep trying to change how I work, I’ve learned to sit back appreciate my own process.

And for me, it works like a charm.

Moving Out Sale | Save 20%

And so here we are – I’m moving out of the shop next Monday, July 20th! If you’re in Berlin, stop in and save 20% on all Zurina Ketola Designs jewelry from Wednesday through Saturday! There’s quite a few items in the shop that aren’t available online, and you don’t want to miss out – I don’t have sales very often, so this is worth checking out!

And if you’re not in Berlin, don’t worry because I’ve got you covered, too! You can follow me on Instagram and Facebook for more about what’s in shop, and can always send me a DM on either platform or contact me to place your order.

And great news for my US customers. I found way to ship to the US at a more reasonable cost, so US orders are back on track starting next week!

In the meantime, here’s a quick peek at some of the goods.

Tell Me About Your Creative Process!

I’m sure I can’t be the only one to have creative nuances and quirks, I want to hear about yours! Have you had moments where you’ve questioned or learned important lessons about your creativity or process? Tell me in the comments, I would love to hear your thoughts.

Until next time, take care, be well and shop now. Ciao!

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